Letting Everyone Wear Yeezy is Kanye’s Worst Revenge on "Them"

In 2013, Kanye West was interviewed by Shade 45 radio host Sway Calloway. When the two were talking about Kanye’s fashion ambitions, Sway suggested that he produce the Yeezy clothing line independently. Unexpectedly, Kanye broke the defense instantly and roared at Sway: “How Sway! You ain’t got the answers Sway!”

Today, it has been nearly ten years since the birth of this famous scene, and now Kanye is in a protracted dispute with adidas and GAP. Looking back at that interview now, I didn’t expect that Sway back then would actually be a prophecy, which seemed to foreshadow Kanye’s current situation.

Recently, Kanye, who was shrouded in many news, accepted an interview with “Good Morning American”, and Kanye finally admitted: “Sway had the answers!”

This “slap in the face” behavior not only expresses his disappointment and helplessness in the process of cooperation with adidas and GAP, but also confirms Kanye’s determination to operate Yeezy independently.

Speaking of Yeezy, the business empire built by Kanye, the ambition to change the rules of high fashion from the very beginning gradually turned into the vision of “everyone can wear Yeezy”, Yeezy follows Kanye’s mental journey, like a child General growth.

If Kanye wants to, he can use his own resources to cooperate with top fashion houses and designer brands as he did with Louis Vuitton before, but at the same time he also knows that the pricing and target customers of luxury brands will not let his own Fashion taste penetrates deeper and wider.

And adidas has become Kanye’s biggest springboard to realize his wish of “everyone wears Yeezy”, and they have indeed made Kanye’s design popular. We even believed that it was only a matter of time before everyone wore Yeezy.

From 2016 to 2026, signing a ten-year contract with adidas may be Kanye’s most correct decision, but now it has become the biggest obstacle in the tug-of-war between Kanye and adidas.

From the Nike x Off-White™ that appeared in Kanye’s shoe cabinet in 2018, to the release of a footstep on Air Jordan 1 in 2020, most people thought it was just Kanye’s daily “repair”.

But with the more frequent appearance of Nike on Kanye in the past two years, people can clearly feel that Kanye is injecting his own emotions into such rebellious behavior, and wearing Nike has become Kanye’s way of venting his dissatisfaction with adidas.

Until recently, after adidas launched Adilette 22 slippers and adiFom Q sneakers, Kanye broke out completely: “For the sake of sneaker culture, I will no longer support this blatant plagiarism!” The battle with adidas kicked off.

“Yeezy Foam and slippers have changed the industry”, and whether adidas really plagiarized Kanye’s design creativity this time is a matter of opinion, but in addition, Kanye publicly slammed adidas for holding Yeezy Day without his consent, changing colors at will, and naming shoes Acts such as money, etc., fired at the top management represented by adidas and vice president Daniel Cherry on the personal social platform.

Interspersed in Kanye’s indiscriminate attack, another partner, GAP, was not spared. First by claiming that GAP did not notify him when they held a meeting about YZY x GAP, then accusing GAP of stealing designs from a tripartite collaboration with Balenciaga.

In an online interview with CNBC recently, Kanye revealed that he had terminated the cooperation with GAP. As soon as this statement came out, GAP’s stock plummeted by 4% on the same day, and then the termination contract circulated on the Internet and GAP officially confirmed the matter, YZY GAP will still be on sale, but the second wave of products co-branded with Balenciaga may be the last series of Kanye and GAP.

At the same time, YZY GAP ENGINEERED BY BALENCIAGA’s global limited store plan is also underway. Kanye’s performance art of selling goods with trash cans and sacks is still going on. Recently, he has come to Shanghai, Tokyo, and Seoul to start the layout in Asia. 

Recently, YZY SHDZ sunglasses have also been frequently exposed under the leadership of Kanye, and the advertising blockbuster and Icon’s upper body have not fallen.

The exposure of YZY SHDZ coincided with Kanye’s announcement that he was ending his partnership with GAP, so Kanye revealed in an interview with Forbes that he planned to sell YZY SHDZ sunglasses at his Ye Supply store for $20. “When it’s sold in the U.S., it’s made in the U.S., and when it’s sold in China, it’s made in China, so it’s $20 for glasses and $20 for everything in the Ye Supply store.”

Kanye reiterated his desire for affordable clothing after his 10-year partnership with GAP ended: “We’re looking at how to make clothes free because life is free.”

“The GAP switch is on my meeting and it doesn’t take me, adidas remodeled my shoes…whatever you want to call me if you don’t understand why I don’t give up my business, my brand and my kids , then you are lunatics.”

In the past period of time, adidas and GAP allowed Kanye to see the future he dreamed of, and it also made us feel that the vision of “everyone has Yeezy wear” is within our reach, but with the disintegration of Kanye and the cooperation between the two, I don’t know if the current situation is accelerating or hindering the arrival of Yeezy’s day.

If the disputes with adidas and GAP have come to an end, then another project that Kanye has devoted himself to, Donda Academy, has once again caused him to fall into a storm of public opinion.

Kanye recently stated in an interview with the Alo Mind Full podcast that he “hasn’t read a single book”, so people began to criticize Kanye’s DONDA Academy: “A school opened by people who haven’t read a book, you will make Are your children going to study there?”

Although Kanye claims that the school has rich courses, strong teachers, and celebrities like Jaylen Brown visit from time to time, the atmosphere of less than 100 people and the simple environment, in this Donda Academy, which mainly cultivates art and imagination, Whether it can really allow children to integrate into society has been questioned by many parents.

The establishment of DONDA Academy seems to be exactly the same as the establishment of Yeezy Empire. Whether it is changing education or changing fashion, they all have a long way to go. It is undeniable that they are all choices made by Kanye in order to change the world. try.

“Everyone knows that I am the leader, I am the king, the king cannot live in someone else’s castle, the king must build his own castle.” Kanye has already proven himself in countless fields, and the world is his next goal.

For the vision of “everyone can wear Yeezy,” we see Yeezy, and he looks at “everyone.”

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North West is slowly but surely reaching icon status at the tender age of 9.

Kim Kardashian flaunted her eldest daughter’s design sketches for Kanye’s Yeezy line on her Instagram stories Friday, sharing some out-of-this-world ideas.

In one picture of the recent design studio visit, North admires her work — an alien-like figure drawn on light blue fabric, equipped with black shades and a braid sticking out like a tongue.

Another sketch can be seen peeking out behind that one with the same type of alien figure, embellished with braids coming out its head.

A second post of the talented North’s artwork offers a better view of the braided alien sketch, with what seems to be a snake-like tongue coming out its mouth.

A third picture Kardahsian shared appears to be North modeling the very glasses in her sketch, which are actually part of her dad’s collection, the YR 3022 YEEZY SHDZ.

“NORTH SKETCHES @YEEZY,” the reality TV star captioned the pics.

However, this isn’t North’s first artistic prowess.

During a February video tour of the Kardashian’s Calabasas home for Vogue, the mother of four proudly showed off some of the impressive pieces North has gifted her mom along the years.

She exhibits the skillful works, as she describes what they are, until one self-portrait catches the eye. A charcoal sketch North created looks identical to the sketches she made of the alien-like figures for Yeezy.

“Recently, North stayed home and had COVID, so this is her drawing that she did in her room,” Kardashian reveals. “It’s a charcoal. Maybe that was just her emo mood. So I love seeing like the personality, and the moods, and everything that she goes through, and is feeling, it’s really been an amazing hobby of hers.”

North recently made headlines after her visit to Paris Fashion Week alongside mom, where she seemingly stole the show not only for her evocative style — specifically the matching nose chains with her mom at the Jean Paul Gaultier haute couture fall/winter 2022–23 show — but for calling out paparazzi for getting on her nerves.

Move aside mom and dad, North is THAT girl.

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Let’s take a look at the exaggerated YEEZY GAP “hypermarket”

YEEZY GAP brings “unconventional” retail experience to stores

The YEEZY GAP collection, which GAP collaborated with Kanye West, debuted at the GAP Times Square store, and the special in-store consumption experience attracted attention on social media. It can be seen that in the almost pitch-black space, the clothes are not neatly displayed in the usual way, but are stacked in large black plastic bags that are about to overflow, and customers are choosing clothes in a slightly crowded space. This unique consumer experience has been described in the news as “pragmatism” and is planned to be replicated in select GAP stores across the United States.

There was also a demonstration of the YEEZY GAP video game, a “virtual gaming experience designed by Demna” that allowed users to customize their avatars and dress them up with black masks and YEEZY GAP costumes designed by BALENCIAGA. After setting the avatar, the player can use the motion sensor on the mobile phone to control the avatar to soar in the sky, collecting pigeons along the way to increase the height.

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Yeezy Foam Runner

The Yeezy Foam Runner is a footwear model designed by musical artist and creative Kanye West. First debuted on the soles of his daughter North West in 2019, the clog-like silhouette immediately sent the sneaker world into a frenzy for its strong similarities to the Croc.

In terms of its design, the Yeezy Foam Runner is without any laces or moving parts, and sports an alien-esque/porous construction whose chunky rear evokes memories of the adidas Yeezy 700. Material-wise, they are partly consisted of algae — a decision stemmed from Kanye West’s commitment to producing more sustainable product — as well as EVA Foam.

They made their official public debut on June 26th, 2020 through a surprise drop exclusively on Yeezy Supply. Retailed at $75 USD, the colorway they’ve dubbed the “Ararat” — a nod to the Mount Ararat volcano located in Turkey — sold out instantly, and now sits at three times its initial price on the resell market.

Given that more colorways have been previewed through Kanye’s last Season 8 fashion show, as well as through celebrity seeding, it’s more than likely that we will see more official releases launch in the coming months. Scroll here below to find out more information regarding its upcoming releases.


Kanye West

Kanye West at the 2009 Tribeca Film Festival (cropped).jpg

Kanye West, born on June 8, 1977 in Atlanta, Georgia, USA, is an American male rapper, music producer, businessman, and fashion designer.

In 2000, he debuted as a music producer for Roc-a-Fella Records. In 2003, the first solo single “Through the Wire” was released. In 2004, he released his first studio album “The College Dropout”. In 2005, he was selected as one of the “Top 100 People” by Time Magazine; in the same year, he released his second studio album “Late Registration”. In 2007, the release of their third studio album, Graduation, marked the end of the “Dropout Bears” trilogy. In 2008, released the fourth studio album “808’s & Heartbreak”, the album made extensive use of Auto-Tune. In 2010, the fifth studio album “My Beautiful Dark Twisted Fantasy” was officially released, and the album was given full marks by many music critics. In 2011, the album “Watch the Throne” with JAY-Z was released. In 2013, the sixth studio album “Yeezus” was released.

In 2015, he was selected as one of the “Top 100 People” by Time Magazine again. In 2016, the seventh studio album “The Life of Pablo” was released. In 2018, the eighth studio album “Ye” was officially released; in the same year, the album “Kids See Ghost” was jointly released with Kid Cardi. In 2019, the ninth studio album “Jesus Is King” was released. In 2021, the tenth solo studio album “Donda” will be released. In 2022, the album “Donda 2” will be released.

In addition to his acting career, he is also involved in business, design and other fields. In 2004, founded the music company GOOD Music. In 2009, launched the Air Yeezy series of sports shoes. In 2015, it invested in Tidal, a music streaming service company. In 2020, he ran for president of the United States and lost the election, looking forward to the 2024 election.