Ye suddenly registers a new trademark, will adidas lose Yeezy?

According to people familiar with the matter, adidas only has the right to sell Yeezy footwear, which has been dominated by Ye Rapper Ye has taken another step in the fashion business after launching a clothing line with Gap and Balenciaga. Ye and his legal team filed a trademark application for “YZYSPLY” on June 29, …

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