Kanye Encounters “Betrayal and Separation”, and the Entire Yeezy Kingdom May be Destroyed

Yesterday, Forbes announced that Kanye had been removed from the list of billionaires, and then Gap also announced that YeezyGap series products will be removed immediately.

In fact, several brands have recently terminated contracts with Kanye, which has caused his assets to plummet, from the original $2 billion to $400 million.

This series of incidents is related to Kanye’s anti-Semitic remarks. Yesterday, Adidas announced the termination of its partnership with Kanye. The brand said that due to the unacceptable remarks and actions of Kanye, it will stop producing Yeezy-branded products and stop all payments to Kanye and his company. This directly led to the instant disappearance of Kanye’s $1.5 billion assets, which led to the Forbes delisting incident.

Yeezy, which has partnered with Adidas since 2013, has been highly sought after, with an estimated 4 to 8 percent of its brand sales coming from Yeezy products. In 2020, Kanye entered the Forbes billionaire list for the first time.

Without Adidas, Kanye is left with only $400 million in assets, from real estate, cash, his music catalog and a 5% stake in Skims, the shapewear company for ex-wife Kim Kardashian.

This was followed by US sportswear and footwear retailer FootLocker pulling Yeezy products off the shelves. Gap, which ended its partnership with Kanye last month, immediately removed all online and offline Yeezy Gap products, and closed the Yeezy Gap official website. The other party stated that any form of anti-Semitism, racism and hate speech is inexcusable and intolerable.

In addition, Kanye’s inappropriate remarks also caused him to be banned from two major social platforms. According to sources, JPMorgan Chase Bank has also stopped serving Kanye. Not only that, Kanye also encountered a boycott from the United Talent Agency UTA, and Def Jam Records, a subsidiary of Universal Music Group, no longer cooperated with Kanye. Then Balenciaga terminated the cooperation, the documentary was suspended, “Vogue” and editor-in-chief Anna Wintour cut off relations with it, the Hollywood talent agency CAA stopped cooperating with it, and was terminated by a divorce lawyer.

In short, Kanye is not only in big trouble this time, but it is also likely to lead to the destruction of the entire Yeezy.

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