Adidas Plans to Rename the Yeezy Shoes and Put Them Back on the Shelves to Make Up for the Loss

Adidas (adidas) has decided to terminate the cooperation with Kanye West, and emphasized in the statement that it still owns all the design rights of YEEZY’s existing products and the old and new color schemes under the partnership, and is also the sole owner. Capital analysts from Morgan Stanley and Royal Bank of Canada revealed that adidas management plans to start selling adidas-branded YEEZY sneakers next year and rename all YEEZY sneakers to strategically make up for losses. After Adidas previously terminated the contract, it will earn 250 million euros less in the fourth quarter.

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